Digital Marketing for eCommerce
Boost your eCommerce sales with our 9-week digital marketing bootcamp.
Who it's for: eCommerce business owners looking to boost online sales
About this course
Boost your eCommerce sales with our 9-week digital marketing bootcamp. Learn to build campaigns, target customers, and optimize conversions with hands-on experience in Meta Ads, Google Ads, social media, and analytics.
Course overview
This bootcamp introduces students to digital marketing strategies tailored for eCommerce. Participants will learn to build campaigns, target customers, manage paid ads, and improve online conversions using practical tools and real projects.
What you'll learn
- Understand customer behavior and online buying psychology
- Build and manage Meta Ads and Google Ads
- Develop funnels for conversions and retargeting
- Analyze campaign performance and optimize budget
- Use essential tools for social media, content creation, and analytics
Course content
9 weeks · 9 sections · 18 lessons
Week 1: Foundations of eCommerce Marketing
- Understanding eCommerce models & buyer psychology
- Introduction to digital marketing channels and KPIs
Week 2: Branding & Market Research
- Creating your brand voice and product positioning
- Competitor analysis and customer persona building
Week 3: Social Media & Content Strategy
- Creating engaging content for Instagram, TikTok, Facebook
- Scheduling content & using Meta Business Suite
Week 4: Meta Ads Fundamentals
- Campaign structure (Awareness, Consideration, Conversion)
- Ad sets, targeting, creatives, and A/B testing
Week 5: Google Ads & SEO Basics
- Google search campaigns, keyword research, quality score
- Introduction to SEO, website optimization, content planning
Week 6: Retargeting & Funnel Building
- Retargeting strategies using Meta Pixel & Google Tag
- Email marketing automation and abandoned cart recovery
Week 7: Analytics & Optimization
- Reading insights and reports (Meta, Google)
- Budget reallocation, creative refresh, and remarketing
Week 8: Tools & AI Integration
- Using Canva, ChatGPT, and analytics dashboards
- Tools for managing multiple stores or clients
Week 9: Final Project & Strategy Presentation
- Planning a full campaign (eCommerce product or service)
- Presenting results, KPIs, and optimization
Who this course is for
- eCommerce business owners looking to boost online sales
- Digital marketers specializing in online retail
- Entrepreneurs launching new eCommerce ventures
- Marketing professionals seeking eCommerce expertise
- Online sellers expanding their digital presence
I started with no coding experience at all. Four months later I was building and shipping real projects on my own. The project-based learning was exactly what I needed.
What happens after you apply
- 01
Send your application
Name, phone, and the course you want. Two minutes.
- 02
We reply on WhatsApp
An advisor confirms the schedule, the level and the payment within 24 hours.
- 03
Your seat is booked
You start on August 3, 2026 at our Tangier studio.
Before you decide
Do I get a certificate?
Yes! You'll receive a certificate after completing each course.
Do I need prior experience to start?
Not at all. Each course includes prerequisites and guidance to help you start from your current level.
Do I need to pay for each course separately?
Yes, each course is individually priced. However, we often offer bundles and promotions.
Enrolment open
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500+ graduates · 4.9 rating · a real project in every course
MAD 1,440
Starts August 3, 2026